Privacy Policy

McChat Privacy Policy

McDonald's Restaurants Limited, referred to in this policy as "we", "us" or "our", are pleased to provide information to all of our McChat users about our online privacy policy. Please be assured that we use our best efforts to protect the privacy of visitors to this website (the “Site”).

Types of Information We Collect and How It Is Used

We collect and use personal information, such as first and last names, addresses and email addresses from you. In addition, we may also gather date of birth and mobile phone details where you voluntarily provide this information to us.

We may also collect the following information: details of any photos or videos you have uploaded, any groups or events, spots, tips/ads, you have created or joined or added as a favourite, any friends you have added, any comments/reviews you have made, any information you have shared and any messages you have sent. Please note that all this information is visible to all users of the Site and therefore do not add any information that you are not comfortable being visible and accessible to all users – remember also that it is easy for others to copy and disseminate this information wider including outside of this Site.

We may use the information that we hold about you in the following ways:
• To ensure that the Site is presented in the most effective manner for you and for your computer.
• To allow you to participate in any interactive features offered on the Site.
• To enable us to publish your reviews, comments, and all other submissions on the Site.
• To notify you about changes to the Site or to remind you about the Site if you do not visit the Site for a period of time.
• To resolve disputes.
• To prevent potentially prohibited or illegal activities.
• To enforce our McChat Terms of Use.
• To enable us to publish your username on our Winners’ Gallery in the event that you win a prize.
• To contact you in order to seek your views and comments about McDonald’s and/or its products, and in respect of the views and comments which you have already shared with McChat.
• To enable us to compile videos for use in internal McDonald’s training programmes, in the event that you upload a video to us which contains your image.

Following completion of the joiner survey, if we are temporarily over capacity and you are not successful in joining the Site, we shall retain your data securely until there is available space to re-invite you to join the Site.

If you unsubscribe from the Site we shall delete all of the personal information that you submitted to the Site, except in the event that you consent separately to our retention of any particular personal information, for example where you have uploaded a video to the Site (or to a location directed by the Site) which contains your image, for use in future training programmes. We shall continue to retain any personal information that you have previously consented to being held by the McDonald’s Group for the purposes to which you have already consented unless you also ask us to delete this.

Sharing of Personal Information

We may share personal information within the McDonald's Family; by this expression, we mean McDonald's Corporation and each of its subsidiaries, together with their respective franchisees and certain selected companies.

Those selected companies are either our partners who perform a function such as prize-provision within our promotions and offers, or are agencies and suppliers whom we have retained to assist us to more effectively fulfill orders, manage and conduct promotions and offers, provide technical assistance and support and perform other functions to support our marketing activities.

All selected companies may have access to personal information if needed to perform such functions, but will only be permitted by us to use such personal information for the purpose of performing that function (which may include one to which you have expressly given your consent) and not for any other purpose.

Your personal information will be processed in the UK but also will be transferred to and stored on a back-up server in Canada for security purposes. Canada has equivalent levels of protection for the processing of personal data.

In all cases, any use of your personal information by the McDonald's Family which use has been instigated by us (as opposed, for example, to a promotional partner), will comply with this policy.

Occasionally, with your permission and depending on the purpose for and context in which you gave that permission, we will send marketing information and news to you, for example, relating to new product offerings, loyalty schemes and clubs, discount coupons and other promotions and offers. This may include our sending to you marketing information for the products or services of a promotional partner on that partner's behalf.

However, in every case, if you do not elect to receive such communications or if you elect to discontinue receiving them, then we will not send or will cease sending them to you. Also, we reserve the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests, or to cooperate in any law enforcement or regulatory investigation. Save for this, we do not sell, transfer or disclose personal information we have collected from you in connection with our web site activities, to third parties outside the McDonald's Family.

Please note that if we are, in turn, a promotional partner of an unrelated company, for example where we are not asking you to submit any personal information to us but are simply providing information on our site and there may be a link to the other company's website where one must visit to take part in that company's promotion, offer or other activity, then the privacy policy of that other company will apply instead of ours.

Whilst we make every effort to only tie-in with reputable companies which have a similar high regard for your privacy, you should make sure you are aware of what their policies say, as we are not responsible for the policies and practices of other companies, including those of other members of the McDonald's Family.


You are in control of any personal information you provide to us on-line. If at any time, you would like to correct the personal information we have about you or if you would like to change your preferences for contacts from us or other members of the McDonald's Family, you can change your personal information by clicking on ‘Update User Info’ once you have logged in.


McChat uses cookies to give you the best online experience. If you would like to know more or change your settings, please read our Cookie Policy which explains in more detail how cookies are used.

Changes to our Privacy Policy

From time to time, it may be necessary for us to change this privacy policy, so we suggest that you check here periodically. Rest assured, however, that any changes will not be retrospectively applied and will not alter how we handle previously collected information.

How to Contact Us

If you have any questions about our McChat Privacy Policy, please contact us via email at or at:

McDonald's Restaurants Limited.
Business, Strategy & Insight department
11-59 High Road
East Finchley
London N2 8AW


Terms of use

McChat Terms of Use (“Terms of Use”)

Welcome to McChat. These terms and conditions apply to your use of the McChat site (currently located at (the “Site”).
McDonald's Restaurants Limited, a company incorporated in England & Wales, company number 1002769, having its registered office at 11-59 High Road, East Finchley, London N2 8AW, ("McDonald's") has established the Site in order to engage with customers for research purposes. Your access to and use of the Site is subject to these Terms of Use.  By accessing and browsing the Site you accept these Terms of Use. If you do not agree to these Terms of Use, you should not use this Site.
Your use of and authorisation to access this Site (and the materials and content available via this Site) is a privilege and not a right and is subject to your compliance with these Terms of Use.

  1. Following completion of the joiner survey, if we are temporarily over capacity and you are not successful in joining the Site, we shall retain your data securely until there is available space to re-invite you to join the Site.
  2. The right to access the Site is personal to the individual to whom McDonald’s has issued a username and password for that purpose.  The Site may not be used by you for any purpose that is not authorised by McDonald’s. Employees of McDonald’s, its franchisees, Sparkler or Vision Critical Research Solutions (UK) Limited and each of their respective subsidiaries and affiliates are not permitted to use or access the Site except as required by McDonald’s for administrative purposes.
  3. It is your responsibility to maintain the confidentiality of your password and you are responsible for all activity that occurs under your username and password. Therefore, you must not disclose either your username or password to others or do anything which would assist anyone who is not a registered user to gain access to any area of the Site.  You must not seek to pass yourself off as another user.  You understand that you are fully responsible for all activities connected to your username including any data, content and/or materials you access, submit, receive or transmit via this Site.
  4. We reserve the right to suspend and/or terminate your access to the Site for any reason, including without limitation any violation of these Terms of Use. We also reserve the right to change, suspend, or discontinue any aspect of the Site at any time, including the availability of any Site content, without prior notice.
  5. If, following an investigation, there is evidence of misuse and/or abuse of this Site, we reserve the right to cancel your account and to ban you from registering for a new account if the security of your account is compromised in any way and for any reason.
  6. You agree that you will treat all information, specifications and other data on the Site as confidential and you will not, at any time disclose the same whether directly or indirectly, to any third party without the prior written consent of McDonald’s.
  7. To avoid any doubt, information found on this Site is for general guidance only and should not be specifically relied on by any user without taking appropriate professional advice.
  8. You may, subject to paragraph 8, download one copy of the materials contained in or displayed on the Site and print off pages of the Site for non-commercial personal use only provided that (a) you do not remove or alter any copyright and other proprietary notices contained on the materials and (b) all use is for lawful purposes only. Neither the content of the Site nor any part of it may be distributed, reproduced, modified, transmitted, reused, re-posted or used for public or commercial purposes without McDonald's prior written permission.
  9. The Site and the content, functionality and design of the Site is protected in the UK and elsewhere in the World by copyright, trade-marks, design rights and other intellectual property rights owned by McDonald’s or used by us under licence from a third party or a member of the McDonald's Family; by this expression, we mean McDonald's Corporation and each of its subsidiaries, together with their respective franchisees and certain selected companies (which are either our partners who perform a function such as prize-provision within our promotions and offers, or agencies and suppliers whom we have retained to assist us to more effectively fulfil orders, manage and conduct promotions and offers, provide technical assistance and support and perform other functions to support our marketing activities and the Site). None of the Site, the Site content, the Site functionality or the Site design, nor any part of any of each, may be used in any manner whatsoever, except either as provided for in these Terms of Use or in the text on the Site.
  10. McDonald's will not be liable for any damages or injury howsoever caused including, but not limited to, any failure of performance, error, omission, interruption, defect, delay in operation of transmission, computer virus, or line failure on the Site.
  11. Any communication or material you transmit to the Site by electronic mail or otherwise, including any data, questions, comments, suggestions, ideas, graphics or the like is, and will be treated as, non-confidential and non-proprietary but we shall comply with our privacy policy in respect of any personal information we receive from you. Anything you transmit or post shall, subject to our privacy policy, become the exclusive property of and may be used by McDonald's or other members of the McDonald's Family or on behalf of either at any time and for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, McDonald's is free to use any ideas, concepts, know-how or techniques contained in any communication you send to the Site for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products using such information.
  12. You agree that you will abide by the terms of the Members’ Manifesto located on the Site and in conjunction with this you must not post or transmit any unlawful, fraudulent, libellous, defamatory, obscene, pornographic, sexually explicit, profane, threatening, abusive, violent, discriminatory, hateful, offensive, harassing, or otherwise objectionable content of any kind, including, but not limited to, any transmissions constituting or encouraging conduct that would constitute a criminal offense, give rise to civil liability, or otherwise violate any relevant law when sending, posting, sharing or contributing information to McChat.  Furthermore, you must not post or transmit any information, including pictures, which is invasive of another person’s privacy or otherwise violates or infringes another person’s rights (including intellectual property rights such as copyright).
  13. McDonald’s does not review submissions before they are posted on the Site and therefore in the unlikely event that another user posts something on the site that violates these rules or which you find offensive please report this to McDonald’s immediately and confidentially at (please give as much information as possible to allow McDonald’s to make an informed decision on the abuse). McDonald’s relies on the users to help keep the Site clean and friendly. If you report an abuse using this forum, this will flag the post for McDonald’s who will review it. If McDonald’s considers the submission to be a violation of the Terms of Use then the submission will be removed and McDonald’s will follow up with the member accordingly. If it is not deemed to be a violation the submission will remain on the site.
  14. McDonald's reserves the right to restrict submissions to those that are directly related to the specific subject matter of the Site. McDonald's may, but does not have the obligation to, monitor submissions to ensure that users adhere to these Terms of Use and all applicable policies.  McDonald's reserves the right to reject, refuse to post or remove any submission that it considers to violate these Terms of Use or any other policies or for any other reason as determined in its sole discretion. McDonald's shall also have the right to edit, revise or modify any submissions as determined in its sole discretion. McDonald's may, but will not always, reply to submissions posted on this Site.   McDonald's has not reviewed any sites linked to the Site and is not responsible for and does not endorse the content of any off-site pages. If you access any off-site pages or other sites, this is entirely at your own risk and we recommend that you read the website terms and conditions and privacy policy of any such site.
  15. Unless otherwise stated or the context requires otherwise the Site relates to the business of McDonald's in the United Kingdom only.
  16. McDonald's owns and operates the Site however the Site is designed by Sparkler Limited and hosted by Vision Critical Research Solutions (UK) Limited. All communications regarding the Site should be addressed to McDonald’s Business, Strategy and Insight Department at 11-59 High Road, East Finchley, London N2 8AW or via email to   
  17. Any exclusion or restriction of liability contained in these Terms of Use shall apply only to the fullest extent permitted by the laws of England.
  18. You are responsible for compliance with applicable local laws relating to the use of or otherwise connected with the Site. To the extent that this Site or any activity contemplated by it would infringe any law of a jurisdiction other than England, then you are prohibited from accessing this Site or attempting to carry on any such offending activity and this provision shall override all other provisions of these Terms of Use.
  19. Any use of the Site shall be subject to the laws of England and any dispute arising from such use or otherwise in connection with the Site shall be subject to the exclusive jurisdiction of the courts of England.
  20. All information given in this site applies to the UK only and is correct at the time of going to press, but is subject to change without notice. It is not intended to give rise to any legally binding obligation and may not be considered to make any representation on any matter.
  21. McDonald’s reserves the right to change, revise or amend these Terms and Conditions at any time without prior notice. If we do this, we will post the updated Terms of Use on this page and indicate at the bottom the date these Terms of Use were last updated. Your continued use of the Site after any such changes constitutes your acceptance of the new Terms of Use. You should review these Terms and Conditions regularly to stay informed of any changes which may affect you.

These terms were last updated on 11 January 2013.


McChat Joiner Survey Prize Draw Terms and Conditions


These are the terms and conditions (the “Terms”) for the McChat Joiner Survey Prize Draw (the “Prize Draw”):

  1. The Prize Draw is being run in connection with McChat, the online consumer community run by McDonald’s Restaurants Limited (“McDonald’s) in association with Sparkler Limited (“Sparkler”). Sparkler has been retained by McDonald’s to administer the Prize Draw.
  2. The Prize Draw contest starts on 29 July 2013 at 12.00 noon and closes on 27 October 2013 at 12.00 noon.
  3. The Prize Draw is open to all individuals invited to participate in the McChat Joiner Survey (“Entrants”). At the time of entry in to the Prize Draw, all Entrants must be aged 16 years or over and resident in the UK. Employees, agents and representatives of McDonald’s, its franchisees, Sparkler or Vision Critical Research Solutions (UK) Limited and each of their respective subsidiaries and affiliates are not eligible to enter, nor are the parents, siblings and children of any such employee, agent or representative or any person with whom such employee, agent or representative is domiciled.
  4. By entering the Prize Draw, Entrants agree to abide by these Terms and the decisions of Sparkler, which are final.
  5. There will be 6 random draws of six prizes in the Prize Draw: one £250 Amazon voucher and five £50 Amazon vouchers (the “Prize(s)”).
  6. All Entrants that complete the Joiner Survey can opt in to entering the Prize Draw. Only one entry per person. In the event that McChat is over capacity and Entrants are not successful in joining the community, this will not impact on Entrants’ eligibility to enter the Prize Draw.
  7. The draw will be held at Sparkler Limited, 58-60 Berners Street, London, W1T 3NQ on 29 July 2013 at 9am from all eligible entries received. Winners will be determined by random drawing from all eligible entries received by Sparkler by 12.00 noon on 27 October 2013.
  8. Sparkler shall notify the winners by email within 15 days of the draw. Prizes will be awarded only on verification by Sparkler that all Prize Draw requirements have been met by the winners. Each Prize must be accepted as awarded and no substitution, transfer, conversion or assignment of Prizes will be allowed, unless at the discretion of McDonald’s which may substitute a Prize for one of comparable or greater value.
  9. The winner will have 7 calendar days from notification to accept the Prize by email, and will be provided with contact details at that time. If a selected Entrant cannot be contacted within the allotted time Sparkler reserves the right to void that entry and select another eligible Entrant for that Prize.
  10. The Prize will be delivered by Sparkler to the official winner within 10 days of receipt of a winner’s acceptance of the Prize.
  11. To obtain a copy of the list of winners, send your request to: Sparkler Limited, McChat Joiner Survey Prize Draw Winners List, 58-60 Berners Street, London, W1T 3NQ. Requests must be received no later than 30 November 2013 and must enclose a self-addressed stamped envelope.
  12. Neither McDonald’s nor Sparkler is responsible for lost, interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, or other error of any kind whether human, mechanical or electronic.
  13.  Entrants’ personal information shall only be used in accordance with the McChat Privacy Policy
  14. These Terms shall be exclusively governed by and construed in accordance with the laws of England and the courts of England and Wales will have exclusive jurisdiction in the event of any dispute.
  15. The promoter is McDonald’s Restaurants Limited, 11-59 High Road, East Finchley, London N2 8AW.

Cookie Policy

Cookie Policy

This policy helps to explain the occasions when and why cookies may be sent to you when you visit the McChat website (referred to in this policy as "we", "us" or "our") and how you can block and/or delete cookies.

What are cookies and how do they work?
"Cookies" are text-only pieces of information that a website transfers to an individual's hard drive or other website-browsing equipment for record-keeping purposes. Cookies allow the website to remember important information that will make your use of the site more convenient. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a randomly generated unique number or other value. Like most websites, we use different categories of cookies for a variety of purposes in order to improve your online experience.

Depending on the purpose, we use session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

What are the categories of cookies?
Cookies can be categorised, following the International Chamber of Commerce guide, as follows:

1) Strictly necessary cookies
'Strictly necessary cookies’ let you move around the website and enable you to use features that you have specifically asked for such as asking the website to remember your user name and/or password for login purposes. Without these cookies these features would not function.
Strictly necessary cookies tend to be session cookies which are deleted at the end of the browser session.
Accepting these cookies is a condition of using the website, so if you prevent these cookies we can't guarantee how our website will perform during your visit.

2) Performance Cookies
'Performance cookies’ collect information about how you use our website such as which pages you visit and if you experience any errors. These cookies don't collect any information that could identify you – all the information is collected on an anonymous aggregate basis and is only used to help us improve how our website works and understand what interests our users. They also enable us to track the total number of visitors to our site. Most performance cookies tend to be session cookies which are deleted at the end of the browser session.

In some cases, some of these cookies are managed for us by third parties, but we don't allow the third party to use the cookies for any purpose other than those listed above. Some of these third party performance cookies are not session based and have varying expiry dates.

If you prevent performance cookies we cannot use information from your visit to improve your future website.

3) Functionality Cookies
'Functionality cookies’ are used to provide services or to remember your settings. This may include your user name if you have selected ‘remember me’ at a log in page. These cookies help to customise your McDonald's web experience. They also assist with the administration of certain other activities such as online prize promotions. We may associate personal information with a cookie file in those instances.

Functionality cookies, by their very nature, are persistent cookies so that we remember your computer when you return to our website.

Some of these cookies are managed for us by third parties – where this is the case we don't allow the third party to use the cookies for any purpose other than those listed above.

If you prevent cookies, including functionality cookies, this may mean we can't offer you some services.

4) Targeting Cookies
Targeting cookies collect the most information about users. These cookies are used to deliver adverts more relevant to you and your interests.

We shall not use a targeting cookie without your express consent, which we would usually obtain by asking you to register and/or opt in to a particular service.

How can I block and/or delete cookies?
Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. You can easily delete any cookies that have been installed in the cookie folder of your browser.

To delete cookies on Internet Explorer 8, follow these steps:

Click to open Internet Explorer.

Click the Tools button, and then click Internet Options.

On the General tab, under Browsing history, click Delete.

Select the Cookies check box, and then click Delete if it isn't already checked. Clear or select check boxes for any other options you also want to delete.

If you don't change any check boxes, deleting the browsing history removes temporary Internet files, webpage history, and cookies. Temporary files and cookies for your saved favourite websites are preserved.

If you are not using Microsoft Windows Explorer, then you should select "cookies" in the "Help" function of your browser for information on where to find your cookie folder.

If you disable all cookies you may not be able to take advantage of all the features of this website and some webpages might not work correctly.

Does this policy change?
This Policy was last updated in December 2012. From time to time, it may be necessary for us to change this cookie policy. This might be for a number of reasons; for example, it is not currently our policy to enable purchases of merchandise online via any of our websites, but if this policy were to change we would wish to use cookies to keep track of your online purchases, to keep your purchases secure and to assist you with making them. So, we suggest that you check here periodically for any changes.

If you have any questions or feedback on our Cookie Policy, please contact us at: