Types of Information We Collect and How It Is Used
We collect and use personal information, such as first and last names, addresses and email addresses from you. In addition, we may also gather date of birth and mobile phone details where you voluntarily provide this information to us.
We may also collect the following information: details of any photos or videos you have uploaded, any groups or events, spots, tips/ads, you have created or joined or added as a favourite, any friends you have added, any comments/reviews you have made, any information you have shared and any messages you have sent. Please note that all this information is visible to all users of the Site and therefore do not add any information that you are not comfortable being visible and accessible to all users – remember also that it is easy for others to copy and disseminate this information wider including outside of this Site.
We may use the information that we hold about you in the following ways:
• To ensure that the Site is presented in the most effective manner for you and for your computer.
• To allow you to participate in any interactive features offered on the Site.
• To enable us to publish your reviews, comments, and all other submissions on the Site.
• To notify you about changes to the Site or to remind you about the Site if you do not visit the Site for a period of time.
• To resolve disputes.
• To prevent potentially prohibited or illegal activities.
• To enable us to publish your username on our Winners’ Gallery in the event that you win a prize.
• To contact you in order to seek your views and comments about McDonald’s and/or its products, and in respect of the views and comments which you have already shared with McChat.
• To enable us to compile videos for use in internal McDonald’s training programmes, in the event that you upload a video to us which contains your image.
Following completion of the joiner survey, if we are temporarily over capacity and you are not successful in joining the Site, we shall retain your data securely until there is available space to re-invite you to join the Site.
If you unsubscribe from the Site we shall delete all of the personal information that you submitted to the Site, except in the event that you consent separately to our retention of any particular personal information, for example where you have uploaded a video to the Site (or to a location directed by the Site) which contains your image, for use in future training programmes. We shall continue to retain any personal information that you have previously consented to being held by the McDonald’s Group for the purposes to which you have already consented unless you also ask us to delete this.
Sharing of Personal Information
We may share personal information within the McDonald's Family; by this expression, we mean McDonald's Corporation and each of its subsidiaries, together with their respective franchisees and certain selected companies.
Those selected companies are either our partners who perform a function such as prize-provision within our promotions and offers, or are agencies and suppliers whom we have retained to assist us to more effectively fulfill orders, manage and conduct promotions and offers, provide technical assistance and support and perform other functions to support our marketing activities.
All selected companies may have access to personal information if needed to perform such functions, but will only be permitted by us to use such personal information for the purpose of performing that function (which may include one to which you have expressly given your consent) and not for any other purpose.
Your personal information will be processed in the UK but also will be transferred to and stored on a back-up server in Canada for security purposes. Canada has equivalent levels of protection for the processing of personal data.
In all cases, any use of your personal information by the McDonald's Family which use has been instigated by us (as opposed, for example, to a promotional partner), will comply with this policy.
Occasionally, with your permission and depending on the purpose for and context in which you gave that permission, we will send marketing information and news to you, for example, relating to new product offerings, loyalty schemes and clubs, discount coupons and other promotions and offers. This may include our sending to you marketing information for the products or services of a promotional partner on that partner's behalf.
However, in every case, if you do not elect to receive such communications or if you elect to discontinue receiving them, then we will not send or will cease sending them to you. Also, we reserve the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests, or to cooperate in any law enforcement or regulatory investigation. Save for this, we do not sell, transfer or disclose personal information we have collected from you in connection with our web site activities, to third parties outside the McDonald's Family.
Whilst we make every effort to only tie-in with reputable companies which have a similar high regard for your privacy, you should make sure you are aware of what their policies say, as we are not responsible for the policies and practices of other companies, including those of other members of the McDonald's Family.
You are in control of any personal information you provide to us on-line. If at any time, you would like to correct the personal information we have about you or if you would like to change your preferences for contacts from us or other members of the McDonald's Family, you can change your personal information by clicking on ‘Update User Info’ once you have logged in.
which explains in more detail how cookies are used.
How to Contact Us
McDonald's Restaurants Limited.
Business, Strategy & Insight department
11-59 High Road
London N2 8AW